Originally published on Segment’s blog and republished here. Like many of our peers in the SaaS space, Segment’s growth team is ruthlessly focused on increasing the number and quality of leads for our sales team. For us, that means more companies completing our signup form. But we don’t just want more companies signing up — […]

I recently installed Intercom’s chat widget with Google Tag Manager. Below I explain why I did this and give a step-by-step on how you can easily use this code to customize your chat widget to match your brand and logo. Free Download: I exported my GTM settings for this post. If you want the shortcut […]

Or, advice to my tech friends who want to work at a startup. A close friend recently asked me if I had any “general questions to help gauge how well a start up is doing.” Below are my free-flowing thoughts and back-of-the-napkin math to help answer this question. What makes me qualified to know this […]

My curated list of blogs, podcasts, and email newsletters that I personally recommend to anyone passionate about product, growth, analytics, and startup investing. I have a passion for working with startups and have an insatiable appetite for content in this space. I read, watch, or listen to anything I can get my hands on, particularly […]

We gave ourselves two weeks to build a feature-rich MVP for the VC community. Here’s how we did it. My roommate and I are super passionate about startups and enjoy building software. We wanted a project to build together. This post chronicles our journey. Why build an app within only two weeks? Simple, building software […]

This is our story; these are our metrics. Exactly a month ago (June 24), Ashton Kutcher hunted Neighborly on Product Hunt. Our team at Neighborly loves data so we took special care to track our metrics, funnel, and conversion rate(s). As a growth marketer, I live and die by my numbers and thought you too […]