AI is coming for your job

I uploaded a photo of me (left) and asked AI to generate variations of it. Technology only moves foward, not backwards If you keep hearing about Artificial Intelligence in the news and are curious about what all the hype is about, I wrote this post for you. Let's break down the what and why of […]

About Grand Cru Capital

Grand Cru Capital is an investment group led by Benjamin Hoffman that specializes in buying, growing, and selling online businesses and other alternative assets. We are a small group of private investors and family offices in California. As we iterate and experiment with new investment channels and strategies, we’ll share those learnings on our blog. […]

Growth Roadmap for Early-Stage Startups — My Talk at Maven Hypergrowth Conference 2021

Growth Roadmap for Early-Stage Startups | Maven Ventures Hypergrowth Conference

You can download the PDF version of my slides or see them below. I will add notes soon. Links from my talk Follow me on Twitter [Book] Hooked, by Nir Eyal Google Slides on UTMs Google Sheet on UTMs Pagespeed Tools https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://www.webpagetest.org/ https://web.dev/measure/ https://tools.pingdom.com/ Slides from my talk

Digital Real Estate

Today I’d like to talk about the crossroads of two of my passions: the internet and real estate. I’m not referring to real estate websites, like Zillow or Redfin, I literally mean internet real estate, also known as digital real estate. Digital real estate is an online asset that has the financial characteristics of real […]

Metrics that matter most for investors & limited partners

Every investor has their own 💰financial goals and 📈success metrics. Here are mine. Finding your north star metric as an investor can be confusing. Do you care more about consistent cash flows overtime or a large lump-sum payment later in the future? Do you care about total cash returned or a risk-adjusted rate of return? […]

Hello World

I’ve decided to start a newsletter because that’s what all the cool kids seem to be doing these days, so without further ado… Welcome to the Hello World version of my newsletter! “Hello World” is a reference in software engineering that is used to describe the early stages of building a new app, piece of […]

What is RPM for valuing my website traffic and what are the industry benchmarks?

Chart of all RPM data, source, and notes collected from recent research.

Ever wondered how your website’s RPM compares to others. Below we help answer that question. Have you ever wondered what is the best way to value your website’s traffic? A popular metric used for quick back-of-the-napkin math is called “RPM” (revenue per mille). It’s a metric used industry-wide and it’s simple to calculate. Nevertheless, knowing […]

The Unspoken Rules of Limited Partner Investing

Good investments are like giant Sequoia trees (Sequoiadendron Giganteum )

A limited partner (LP) invests money into a fund with the hope of great financial returns, but with no day-to-day involvement or control over that fund. There is a certain beauty of investing in the private markets that roots itself in the delicate relationship between fund managers (General Partners, GPs) and their investors (Limited Partners, […]

How to Install Segment’s JavaScript Snippet into a React Web App

A brief journey into how we integrated Segment’s client-side library into our app. Note to the reader: This post is old and I intend to update it soon. React and Segment have come a long way since the first edition of this piece. Here’s the tl;dr. Make sure Segment’s snippet is embedded on every page […]

How to Survive at Hack Reactor… and at Life

I am a student at Hack Reactor (cohort #33). This has been one of the most challenging, rewarding, difficult, and mind-blowing experiences of my life. It’s not only the most academically challenging three months of my life (even harder than first semester of law school!) but it also pushed me to a limit beyond what […]